FirstRay Privacy Policy

Last updated: 30/10/2025

Your privacy is of the utmost importance to us. This Privacy Policy explains how FirstRay collects, uses, and protects your personal information when you visit our website, sign up for updates, or take part in our research.

By using our website, you agree to the practices described in this policy.

 

1. Who We Are

FirstRay is an educational initiative designed to help children explore their interests, build confidence, and discover future career possibilities through engaging, game-based learning.

Our website (www.firstray.co.uk or associated domains) provides information about FirstRay, allows users to sign up for updates, and may invite parents and educators to participate in research.

You can contact us at:
📧 Email: Laide@firstray.co.uk

2. What Information We Collect

We may collect the following types of information:

Information you provide directly:

  • Your name and contact details (such as email address) when you sign up for updates or research participation.

  • Optional demographic details such as your role (e.g. parent, teacher) or child’s age group.

  • Responses to surveys, feedback forms, or interviews related to our market research.

Information collected automatically:

  • Website usage data such as IP address, browser type, device information, and pages visited (collected via cookies and analytics tools).

We do not knowingly collect personal information directly from children without parental consent.

 

3. How We Use Your Information

We use your information to:

  • Communicate updates and news about FirstRay.

  • Invite you to participate in surveys or research activities.

  • Improve our website, user experience, and educational offerings.

  • Comply with legal obligations and maintain security.

We will never sell, rent, or trade your personal data to third parties.

 

4. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on:

  • Consent — when you sign up for updates or agree to participate in research.

  • Legitimate Interest — to develop, improve, and promote our educational services.

  • Legal Obligation — when required by law (e.g., data protection or reporting).

You can withdraw your consent at any time by contacting us at Laide@firstray.co.uk

 

5. Cookies and Analytics

We use cookies and similar technologies to:

  • Understand how visitors use our website.

  • Improve functionality and user experience.

  • Track anonymous usage statistics through tools like Google Analytics.

You can disable cookies at any time in your browser settings.

 

6. How We Protect Your Data

We take your privacy seriously. All personal data is stored securely, and we use appropriate technical and organisational measures to prevent unauthorised access, alteration, or loss.

Only authorised members of the FirstRay team or trusted service providers can access your information when necessary.

 

7. How Long We Keep Your Information

We keep your personal information only for as long as necessary:

  • For research participants: until analysis is complete (or for up to 12 months).

  • For mailing list subscribers: until you unsubscribe.
    After this period, your data is securely deleted.

8. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

  • Access the data we hold about you.

  • Request correction or deletion of your information.

  • Withdraw consent or object to processing.

  • Request data portability.

To exercise these rights, please contact us at Laide@firstray.co.uk

If you are unsatisfied, you can also contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

9. Third-Party Services

We may use third-party services for analytics, email communication, or survey collection (e.g., Google Analytics, Mailchimp, Typeform).
These providers have their own privacy policies, and we ensure they comply with GDPR standards.

10. Changes to This Policy

We may update this Privacy Policy occasionally. The most recent version will always be available on our website, with the date of the latest revision clearly stated.

11. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact:
📧 Email: Laide@firstray.co.uk